Project Highlight:
Lynx x Team FLRAA
To support Lynx’s selection for the U.S. Army’s FLRAA program, I led a strategic multi-channel brand awareness campaign showcasing how LYNX MOSA.ic meets MOSA requirements and drives mission-critical innovation.
I developed the campaign strategy, set KPIs, and art directed all creative elements. I managed execution, scheduling, and cross-team collaboration to ensure consistent messaging and timely delivery. I negotiated rates and managed media buys with external vendors to optimize reach and budget.
I collaborated with partners like Bell, Lockheed Martin, and GE Aerospace to secure testimonials and approvals, while ensuring all content met brand and compliance standards. I tracked performance, optimized tactics, and provided regular updates to leadership. I also identified risks and managed contingencies to keep the campaign on track.
Assets included a landing page, email series, social media posts, media placements, and a press release, designed to boost brand visibility, build stakeholder trust, and reinforce Lynx’s leadership in secure, modular military aviation systems.
Landing Page Development
As part of our Lynx x Team FLRAA brand awareness campaign, I developed the landing page that serves as the central destination for all campaign traffic related to our work on the U.S. Army’s Future Long Range Assault Aircraft (FLRAA) program. I wrote the copy, created the wireframes, designs, and collaborated with our web developer to bring the page to life.
The content highlights Lynx’s role as the trusted operating environment provider for Team FLRAA and illustrates how LYNX MOSA.ic supports MOSA-aligned innovation, modularity, and mission-critical performance. By centralizing campaign engagement here, we ensure defense stakeholders, partners, and potential customers clearly understand our contributions to next-generation aviation systems and our alignment with evolving military needs.
Email Blast
Created as part of a broader brand campaign, this email targeted mil-aero customers and defense stakeholders.
I directed the design, wrote the copy, planned the timeline from creation to distribution, and provided guidance on the email list to ensure it reached the right audience.
The email drove traffic to a dedicated landing page showcasing Lynx’s role in the FLRAA program and highlighted how LYNX MOSA.ic supports MOSA-aligned, mission-critical innovation.
Social Media Posts
I planned a LinkedIn post series to build awareness of Lynx’s role in the FLRAA program among military and aerospace professionals. Recognizing LinkedIn as the primary channel where key defense stakeholders engage with industry content, I led the campaign’s creative direction and shared detailed campaign briefs with our social media team. This collaboration ensured the posts and graphics aligned with our messaging and branding.
The posts reinforced Lynx’s leadership in MOSA-based systems and drove traffic to the FLRAA landing page.
Digital Ads
To expand visibility among military and aerospace decision-makers, we secured placements in Military Embedded Systems, a publication reaching a highly targeted defense engineering audience. I negotiated rates, designed the ads, and managed the media buys to ensure Lynx’s role in the FLRAA program was effectively showcased.
Press Release
This press release announced Lynx’s selection by Bell to support the U.S. Army’s FLRAA program. It highlighted the role of LYNX MOSA.ic in enabling secure, modular, certifiable software aligned with MOSA goals, reinforcing Lynx’s leadership in mission-critical defense systems.
I served as the liaison to our PR agency, briefing them on the news and key details, securing quotes from Bell, and coordinating interviews with the press.
